Apple falls despite strong results – tariffs in focus

Apple surprises markets with better-than-expected results, but shares plunge 4% after close.

Quarterly sales reached $95.4 billion, up 5% year-on-year. Earnings per share also exceeded expectations at $1.65. However, investors are focusing on concerns about China and US tariffs.

Tim Cook spoke of a future “very difficult to predict”. Apple expects $900 million in additional costs by the end of June due to the tariffs. And while some electronics products are temporarily spared, they remain subject to targeted levies linked to the fight against fentanyl.

In China, sales are slowing down, in the face of the rise of competitors such as Xiaomi and Vivo, and Apple’s lack of a major breakthrough in artificial intelligence.

In contrast, US sales are up 8%, and services – Apple’s most profitable division – are up **12%, to *$26.7 billion*.

Apple tries to reassure: dividend increase, share buyback of $100 billion, and new product launches – iPhone 16th, Mac M3, iPad Air.

But the share price has already fallen by 16% since January, and markets fear turbulent months ahead between trade tensions and regulatory pressure.

source: euronews