SUB SAHARAN AFRICA ; 65% OF COMPANIES USING AI IMPROVED THEIR FANANCIAL SITUATION

Some 65% of companies in sub-Saharan Africa that have adopted artificial intelligence (AI) have seen their financial position improve over the past 12 months, according to a report released on February 6th by professional services firm PricewaterhouseCoopers (PwC). 

The report is based on the 28th edition of the Global CEO Survey 2025, which was conducted in 109 countries around the world and polled 245 business leaders operating in the region.

Among the positive impacts of AI, 33% of CEOs surveyed in sub-Saharan Africa reported that their company’s revenue increased in the past 12 months, while 32% reported increased profitability. However, the benefits of the technology are not limited to the financial sector, as sub-Saharan organisations that have integrated AI are also seeing significant efficiency gains. 56% of them are pleased to see an increase in the productivity of their employees and 53% see an improvement in the management of their managers’ working time.

Overall, the use of AI does not appear to be correlated with a significant reduction in employment in the region: 13% say that the use of AI has led to job losses, a rate similar to the global figure.

Looking ahead, African business leaders are cautiously optimistic about the potential of AI. While 72% of these leaders plan to expand their AI initiatives or adopt the technology in the next 12 months (compared to 80% globally), 45% expect AI to increase their company’s profitability in the coming year.

Entitled ‘PwC’s 28th Annual Global CEO Survey: Sub-Saharan Africa perspective – From resilience to reinvention’, the report also reveals that African leaders are optimistic about the global economic outlook in 2025. In fact, 63% of them expect global growth to improve over the next 12 months, higher than the global average of 58%.

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